Using Technology without hurting the Automotive Customer Experience

There is a robot that can balance on one foot, navigate obstacles and fold itself to fit into the back of a car. It can also use its arms to carry and deliver packages straight to your door, and even ask for help if a problem occurs along the way.  Many dealerships are trying to use today’s technology to cut cost and streamline processes to increase profit.  However, most experts say robots will increasingly complement flesh-and-blood workers by taking over certain tasks, rather than replacing them wholesale.  This makes sense.  Technology is great for instantly giving information and communication.  It will not replace the human element.  Dealerships have to find a way to marry the two together.  Those that do will have an increase in customer satisfaction as well as a larger margin because of the efficiency that technology brings.

The easiest, most repetitive and routine tasks can be automated.  By contrast, technology will not replace conditions often change or emotional intelligence is required. Sorry KITT, 3CPO, Cerebro, HAL 9000, Mother and MCP!  You can help, but can’t replace!

Dixon Technologies, the leader in helping dealers grow and retain their customer base through an advance suite of services has introduced the most innovative products on the market called helping dealerships complete important cycles from start to finish and guiding the customer into positively reviewing the dealerships great customer service.

No more fragmented solutions, Status Plus does it all.  Utilizing Dixon Technologies most advance product on the market for dealerships, Status Plus, dealerships can decide which steps in the service process will notify the customer, and let them know when their vehicle is ready for pickup. Status Plus will also guide them to take a CSI Survey and notify dealership management immediately if the customer were not completely satisfied.  Status Plus allows the dealer to keep track of every step within the service process. Techs and Advisors are notified by text when it’s time for them to take action. Dealerships now have visibility over how long each step is taking, and can focus on bottlenecks improving the process and increasing profitability.  The program will helps increase customer satisfaction by informing the right dealership personnel when a customer calls or texts their advisor back, Status Plus will route this communication directly to the right person.  Dealerships can even go back and listen to previous calls or read the transcriptions. Status Plus will notify the customer when it’s time to come back in for recommended maintenance and allow for them to schedule an appointment creating a happy customer for life.

Acquisition Plus helps keep dealerships from losing money on auction purchase units, rising costs of vehicles, auction fees, inspection, transportation, or holding cost.  As a dealer, you will be able to connect effectively with private sellers with the fastest moving vehicles, through an automated texting campaign.  Dealerships will be able to increase vehicle profitability with the streamlined auto buying process from private sellers and the holding costs as well as costs associated with the auction are reduced because you are the only bidder.  In addition, you acquired the vehicle at the agreed upon price, you have the ability to resell it at your desired price point.

Recon Plus provides full transparency by allowing you to sort by vehicle year, make, and/or model. Dealerships are now in the driver’s seat being able to calculate hypothetical holding costs, giving them a full scope on where money is falling through the cracks.  No more spreadsheets or manual repair orders.  Utilizing Dixon Technologies most advance product on the market for dealerships, Recon Plus, dealerships will be able to calculate in real time what they spend in reconditioning.  The program will send a text alert informing the next associates turn in the process to act. The platform even gives management the ability to approve a work order right from your mobile device. With complete transparency, dealerships are able to accelerate the reconditioning process for a quicker turnaround thus increasing more profit with one solution.

Dixon Technologies, with offices in Dallas and Houston, Texas, is “Making Life Better” for dealerships by helping them grow and retain their customer base utilizing the most advance suite of services on the market.  Products such as Status Plus, Recon Plus and Acquisition Plus allow dealerships to complete the cycle to profitability in both service and sales.  For more information or to request a demo visit or call 469.904.0107.


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